Better food, by default
Our mission is to create sustainable food systems by incubating novel solutions for shifting diets and shaping cultural narratives that guide food choices. We envision a thriving world where plant-based food is the norm.
Normalizing climate-smart, plant-based food
Food systems are our most powerful lever to improve environmental sustainability and human health.
1,815,000
meals impacted/year
500+
institutions using plant-based nudges and defaults
37%
institutions average reduction in greenhouse gas emissions, equivalent to 888,000 kg of carbon dioxide
34%
institutions average reduction in water, or 21,000,000 gallons of water
The Latest
This Simple Shift is Transforming Our Food Systems
Learn more about the science of human behavior and the power of nudges happening quietly in many food service settings–from university campuses to hospitals and coffee shops worldwide.
Nudge Online Training Sessions
Join the Better Food Foundation for a hands-on workshop that puts powerful climate solutions into your hands. You’ll learn to implement the top five evidence-based behavioral science strategies that reduce carbon, land, and water footprints across diverse institutional settings.
Simulating A Thriving Food System For All
Join Climate Interactive, Plant Based Treaty, and the Better Food Foundation to explore how plant-based diets can combat extreme heat, protect biodiversity, and secure our future.
Take action
Become a DefaultVeg Campus Student Ambassador
Universities around the world see the value in reimagining food systems. Together we can keep campuses—and the planet—cool.
Donate
Just as we always eat in community, we also need our community to make this transformative work possible.
There’s a lot of large-scale change that we could achieve in any of the institutions where food is served. Nudges are more than just quiet and discreet. They’re actively changing people’s attitudes in a positive direction towards plant-based foods.
Jennifer Channin
Executive Director
Our Partners
